Changing Social Values in Contemporary Tamil Society, India: a Qualitative Inquiry

Social values in Indian society general and Tamil particular are subject to fluctuation, accordance with on-going social changes ushered by various modern forces. Consequently, these metamorphose degenerate into counter-cultural practices that pose a threat traditional culture. Modern people attribute new meanings the unethical they engage emphasizing their immediate relevance necessity for changing life styles. They believe willingness follow them instead of will help make profit sustains livelihood this time change.